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Better Book Shipping Boosts Customer Satisfaction





When it comes to self-publishing, deciding how to handle book orders is crucial for authors seeking to sell their books. The options come down to printers offering book fulfillment services or print-on-demand publishers. The best choice for your book depends on your specific goals and where you plan to sell it. If you aim to reach a broader audience, including brick-and-mortar stores, traditional digital and offset printing printers may be the way to go. On the other hand, if you're content with selling exclusively online through a single website, then print-on-demand might be a better fit.

It's essential to be clear about your goals before deciding. One of the key benefits of book fulfillment services is their ability to enhance customer service. With their shipping capabilities, you can achieve a one-day turnaround and include special finishing touches. For instance, you can customize packaging, provide gift wrapping, bundle other items with books, or offer signed copies. This approach is in contrast to the generic shipping process of on-demand printers, which typically only ship books and may require customers to wait in a queue for their copies to be printed, affecting customer satisfaction.

Additionally, it's an opportunity to consider the type of book you want to print. For example, a distinctive binding such as a spiral might appeal to your target audience. Or you might want to produce premium hardcover editions to attract high-end buyers. If you opt for the hardcover route, finding a printer capable of handling a four-color dust jacket on coated paper would be advantageous. These considerations can help you compete more effectively with traditionally published books. Making a good impression is crucial to closing a sale, and how you choose to print your book plays a significant role.

Efficiently managing and processing book orders calls for shipping capabilities that cut costs and expedite deliveries. Nowadays, customers have high expectations, and meeting those expectations requires expertise. Sending out your books promptly leaves a positive impression on buyers, setting the stage for a great experience with your book. When people enjoy your work, they're likely to recommend it to others through word of mouth, which is among the most impactful forms of promotion and can lead to increased sales. Clearly, delivering an excellent customer experience pays off in multiple ways.

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